20 Whiskies, One Box: The Whisky Exchange's Game-Changing Collection

Photo courtesy The Whisky Exchange

As a music geek of some renown (in my pre-booze writing days I owned a record store), I have a thing for boxed sets (also known as “box sets,” which just doesn’t look right to me for whatever reason). The packaging, the copious liner notes, the way they look on the shelf, all combine to make me say, “Shut up and take my money!” way more often than I should.

Boxed sets aren’t really a thing in the booze world. The size, the price, the size, and did I mention the size? all conspire to make a box of multiple bottles of spirits an ungainly, cumbersome, and pricey affair. There are terrific collections of spirits from companies like Drinks By The Dram, and they do indeed come in boxes. But they somehow fail to really nail the boxed set aesthetic as it’s done for music. They’re more like those budget “100 Greatest Hits On 4 CDs” collections than the lovingly annotated, ephemera-laden boxes which are so much more than the sum of their parts.

Leave it to Sukhinder Singh, the visionary who launched The Whisky Exchange, a pioneering e-commerce shop, just as the Internet and Scotch whisky both took off at the turn of the millennium, to figure out how to do it and do it right. The Whisky Exchange’s 20 Whiskies That Changed The World Set is a labor of love, a liquid history lesson, and like LP and CD boxed sets, it looks fantastic on the shelf. I got to write about it for Robb Report, and here is the link -> THE LINK <- so you can read all the details. I hope you get as jazzed about it as I did.