I Reviewed A Celebrity Whiskey. Let Me Explain.

Of course it looks pretty. Can you imagine Beyoncé’s whiskey NOT looking pretty? (Photo by me)

Any time I get an email about another celebrity “producing” another new spirit, I do two things. First, I check to see if I actually know who said celebrity is — I’m no spring chicken, and I don’t necessarily keep up with this week’s pop culture icons. Then I involuntarily roll my eyes. And 99% of the time, that email gets deleted before I even finish reading it. There are exceptions. Country singer Chris Stapleton put his name on a perfectly good and very affordable blended whiskey, Traveller; LeBron James’ Lobos tequilas are far better than they need to be (unlike Michael Jordan’s Cincoro, which may be the worst tequila I’ve ever tasted). I’m sure I can think of others. But the list is not a long one.

Not only am I not a celebrity spirits fan, I’m not — and please don’t kill me for saying this — a Beyoncé fan. I’ll acknowledge her greatness and her undeniable talent, sure. And there are a few songs of hers that I’ve enjoyed over the years. But for the most part, I’ve stayed in my lane and she’s stayed in her own, far bigger lane. But now she’s crossed over to my turf. And while I could have ignored her entry into the whiskey world, I did not. And that’s because Queen Bey enlisted the talents of King B, aka Dr. Bill Lumsden of Glenmorangie/Ardbeg/Moet-Hennessy/LVMH fame, one of my favorite creators of Scotch whisky, to help her make SirDavis American Whisky (sic) a reality.

So don’t think of this as another celebrity whiskey. Think of it as Dr. Bill Lumsden’s first-ever American whiskey. Or think of it as Beyoncé’s whiskey, if that floats your boat. Either way, read my writeup at Forbes, why don’t you? Link is -> HERE <-.